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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of external communication for the Robert Bosch company, spol. s r. o.
 SOLAROVÁ, Petra
My diploma thesis deals with external communication with a view to public relations. It´s applied on Robert Bosch company, spol. s r. o., Ceske Budejovice. The main objective was creating an own proposal of external communication for year 2012, aimed at one interest group of the company. This group includes university students with technical and economic specialization = potential future employees of the company. In my proposal there are some suitable elements from new trends in marketing communication (viral marketing, guerilla marketing, event marketing).
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